keyword research

Keyword research is the main factor of seo.Its help we recognize neds web site easily  and short time.

Keyword research   men’s many keyword convert to one keyword.

Keyword research means to search keywords that are relevant to your business and the products and services your business is offering. If you have chosen appropriate and perfect keywords for the optimization of a website, then it is the first step of your success in SEO.

Why need Keyword Research?

1. For define the target Market
2. For getting targeted traffic.
3. To find the best keyword for advertise
4. To understand competition
5. Achieve higher profit
6. Rank well in search engines for specific topics to drive traffic to the site and promote the products and/or services.

Finding keywords suggestion using seed keywords

At 1st we have decide --
# what is my topic/theme/idea?
# what is my goal?
# Is it affiliate marketing or other services?So Identify your product or services.

Once above matter is decided then find the Suggested keyword based on seed keyword.

keyword suggestion is playing vital role because we need to decide which keyword is more profitable and have less obstacles for my business.Also which keyword brings me more targeted client for my business.

Keyword part

In keyword there are three parts can be seen

Example: Baby Toy shop in Dhaka.

1.Pre-words (Baby)
2.Core-words (Toy)

Types of Keyword

1. Single Keyword - phone, Computer, Del, samsung etc.

2. Multiple Keyword - phone aps,easy phone, A Useful Computer, Dell Laptop Servicing Center etc.

3. Brand Keyword - sony,samsung, Nokia, Samsung etc.

4. Service and product based keyword - Phone servesing, Fairness Cream for men, Shoes for kids.

5. Strong and Weak Keyword -(mobile) strong keyword (Duch-Banglabank) Weak Keyword.

6. Misspelled keyword

7. Seasonal keyword

8. Demographic Segment Keyword - American Divorce Lawyer, Popular Brazilian Tea)

9. Call to Action - Join Now, Sign Up Today, Subscribe, Call Us, Apply Now, Save Now, Buy Now ect.

10. B 2 B (Business to Business) Food Supplier, Fresh Apple Whole Seller etc.

11. Entity Keyword - Creature, thing, Unit etc.)

12. Geographical keyword - T-Shirt for New York’s Women, Famous Canadian E-Shop, 3G Network for Bangladesh Bangladeshi products etc. )

13 Modifier Keyword - A Colorful Kites Festival, Large Collection of Classic Song, The Illegal Activities of Mafia etc.

14. Educational Keyword - How To Learning English, Effective Way About Keyword Research, Forex Tutorial etc.

15. Long Tail Keyword - Consumer becomes aware of a product, Eassy About Train Journey, Beginner Mountain Climbing in California etc.

url link code

 url link code

<a href="http://www.site name.com/">keyword</a>

 for forum signature
 [URL=www.example.com]Personal vpn[/URL]

Key feature of Onpage optimization

Key feature of Onpage optimization

Ø  Meta tag (Title, Keyword, Description)

Ø  H1-h6

Ø  Image Alt tag

Ø  Parmalink for URL structure

Ø  Name of Page/File

Ø  Keyword Based/SEO friendly contents

Ø  Xml sitemap

How to add Meta tag to your site

How to add Meta tag to your Blogger/Blogspot sites.

put codes after the following code

<b:include data='blog' name='all-head-content'/>

code

<meta content='DESCRIPTION HERE' name='description'/>
<meta content='KEYWORDS HERE' name='keywords'/>
<meta content='AUTHOR NAME HERE' name='author'/>

White Hat SEO:

White Hat SEO:

An SEO tactic, technique or method is considered as White Hat if it follows the followings

·         If it conforms to the search engine's guidelines.

·         If it does not involves any deception.

·         It ensures that the content a search engine indexes and subsequently ranks is the same content a user will see.

·         It ensures that a Web Page content should have been created for the users and not just for the search engines.

·         It ensures the good quality of the web pages

·         It ensures the useful content available on the web pages

Always follow a White Hat SEO tactic and don't try to fool your site visitors. Be honest and definitely you will get something more.

Next chapter onward we will put light on White Hap SEO techniques. The WHST are very simple and can be done without investing much cost.

Black Hat or Spamdexing:

An SEO tactic, technique or method is considered as Black Hat or Spamdexing if it follows the followings

·         Try to improve rankings that are disapproved of by the search engines and/or involve deception.

·         Redirecting users from a page that is built for search engines to one that is more human friendly.

·         Redirecting users to a page that was different from the page the search engine ranked.

·         Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.

·         Using Hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.

·         Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content. This is called Meta tag stuffing.

·         Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called Keyword stuffing .

·         Creating low-quality web pages that contain very little content but are instead stuffed with very similar key words and phrases. These pages are called Doorway or Gateway Pages

·         Mirror web sites by hosting multiple web sites all with conceptually similar content but using different URLs.

·         Creating a rogue copy of a popular web site which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious web sites. This is called Page hijacking.

Always be away to adopt any of the above Black Hat tactic to improve the rank of your site. Search engines are smart enough to identify all the above proprieties of your site and ultimately you are not going to get anything.

Search-Friendly Site Navigation

Search-Friendly Site Navigation

Site navigation is something that web designers have been putting considerable thought and

effort into since websites came into existence. Even before search engines were significant,

navigation played an important role in helping users find what they wanted. It plays an

important role in helping search engines understand your site as well.

Basics of search engine friendliness

The search engine spiders need to be able to read and interpret your website’s code to properly

spider and index the content on your web pages. Do not confuse this with the rules of

organizations such as the W3C, which issues guidelines on HTML construction. Although

following the W3C guidelines can be a good idea, the great majority of sites do not follow these

guidelines, so search engines generally overlook violations of these rules as long as their spiders

can parse the code.

Unfortunately, there are also a number of ways that navigation and content can be rendered

on web pages that function for humans, but are invisible (or challenging) for search engine

spiders.

For example, there are numerous ways to incorporate content and navigation on the pages of

a website. For the most part, all of these are designed for humans. Basic HTML text and HTML

links such as those shown in Figure 6-12 work equally well for humans and search engine

crawlers.

The text and the link that are indicated on the page shown in Figure 6-12 (the Alchemist Media

home page) are in simple HTML format.